Commercial story · 09
Editorial & PDF
Structuring long-form information into readable digital publications with a consistent visual rhythm.
- Sector
- Editorial design
- Role
- E-book · Long-form layout · Digital publishing
- Year
- 2023—24
01 · The challenge
Guides and e-books must hold attention beyond the cover, balancing hierarchy, illustration, body copy and repeated page systems across many pages.
02
The design idea
Build reusable editorial rules for titles, chapters, callouts and imagery so complex material feels approachable and each document can scale efficiently.
03
From idea to system
Cover direction · Page templates · Typography hierarchy · Illustration placement · PDF production
04 · The system in motion
One idea.
Many formats.
The value
Not one isolated visual.
A system made to work.
This project shows how I move between concept, structure and execution—keeping the customer experience and real production needs in the same frame.