01Elda Wallet
Fintech · Product design · Onboarding
A calm, security-led onboarding experience for an AI-native wallet—making complex infrastructure feel considered and human.
Graphic + UI/UXKuala Lumpur · MY2018—2026
Elda · 01
Mil Toast · 02E
✦
ELLY
LEE
I shape brands ✦ digital products and visual stories—clean at times, expressive at others. Eight years moving between strategy, image and interface.
enterworks
Branding ✦ UI/UX ✦ Packaging ✦ Campaigns ✦ Motion ✦ Digital
The story so far · 2018—2026
I started with how a brand looks.
Then became obsessed with how it works.
Eight years across graphic design and UI/UX taught me that the strongest work is never only beautiful. It has a reason, a rhythm and a clear path for people to follow.
Scroll to follow the journey ↓Chapter 01 · Product stories
Where brand thinking meets user experience
(05)
But a career is bigger than four case studies.
Different industries.
One adaptable mind.
From a café checkout to beauty packaging, property campaigns and fintech interfaces—the format changes, but the job stays the same: make the message clearer and the experience more memorable.
Chapter 02 · Brand & social graphics
Identity · Social · Packaging · Campaign
(07)
More than
four stories.
A broader selection of client work across industries and formats. The archive will keep growing as each project is edited into a focused case study.
01
Le-Gen
Beauty · Brand system · Packaging
↗02Syok Ayam Gepuk
F&B · Menu system · In-store experience
↗03AIMIM
Beauty · Campaign system · Art direction
↗04RJS
Consumer · Packaging · Social
↗05Property Campaigns
Property · Campaign · Digital
↗06Editorial & PDF
E-books · Long-form layout · Print
↗07We Design
Creative studio · Web · Campaign
↗Chapter 03 · What I bring
One designer.
From idea
to experience.
I connect brand thinking with hands-on craft—moving comfortably from early ideas and user journeys to the final asset people see, use and remember.
01
Brand systems
Identity, campaign direction, packaging and visual guidelines that stay coherent across every touchpoint.
02
Digital products
Thoughtful UI/UX for websites and mobile experiences—from structure and flows to polished interface design.
03
Creative production
Social campaigns, launch assets, print, motion and content systems built for real business needs.
Chapter 04 · Results
Experience translated into outcomes
(03)
screens designed for an AI-native crypto wallet
complete menu & in-store system for a growing F&B chain
years across fintech, Web3, F&B and beauty brands
Chapter 05 · Work with me
Clear scope.
Good work.
Flexible freelance support for brands and products that need thoughtful design, strong systems and reliable delivery.
01
Branding & Identity
from RM 3,50002
Packaging Design
from RM 2,50003
UI/UX & Landing Page
from RM 2,80004
App / Dashboard Design
from RM 8,00005
Social Media Package
from RM 1,500 / monthAlso available: menu & in-store design · pitch decks & editorial layout · motion graphics · campaign key visuals
Chat
Tell me about your project over WhatsApp or email.
Proposal
Clear scope, timeline and quote within 2–3 days.
Design
Concepts, feedback rounds and refinement.
Delivery
Final files, guidelines and handover support.
Have a project in mind?
Start a conversation ↗