Commercial story · 04
RJS
Developing a lively peach-led identity from sachet packaging into an always-on sales and education system.
- Sector
- Consumer wellness
- Role
- Brand exploration · Packaging · Social campaign
- Year
- 2024
01 · The challenge
The product needed to explain unfamiliar benefits, build trust and sell through fast-moving Chinese-language social content without losing visual consistency.
02
The design idea
Use peach as both product story and brand device, pairing a warm gradient palette with a direct information hierarchy that works from packaging to Facebook.
03
From idea to system
Logo exploration · Sachet packaging · Facebook cover · Product education · Promotional campaign
04 · The system in motion
One idea.
Many formats.
The value
Not one isolated visual.
A system made to work.
This project shows how I move between concept, structure and execution—keeping the customer experience and real production needs in the same frame.