Commercial story · 03
AIMIM
Building an always-on visual content system for a wellness brand—not one campaign, but a continuous brand story.
- Sector
- Beauty & wellness commerce
- Role
- Campaign system · Art direction · Social content
- Year
- 2024
01 · The challenge
AIMIM needed to publish frequently across Facebook: product education, launches, price-led promotions and seasonal moments. Each post had a different job, while the audience still needed to recognise one brand.
02
The design idea
Treat social content as a connected system. Green anchors brand recognition; orange carries product energy; flexible image worlds let educational, promotional and launch messages shift tone without losing identity.
03
From idea to system
Facebook campaign system · Product launch direction · Educational content · Promotional mechanics · Seasonal campaign
04 · The system in motion
One idea.
Many formats.
The value
Not one isolated visual.
A system made to work.
This project shows how I move between concept, structure and execution—keeping the customer experience and real production needs in the same frame.