Commercial story · 01
Le-Gen
Turning a growing beauty product into a brand people can recognise, understand and trust.
- Sector
- Beauty & wellness
- Role
- Brand direction · Packaging · Campaign
- Year
- 2024
01 · The challenge
The product needed to communicate benefits quickly without losing warmth or visual distinction in a crowded wellness market.
02
The design idea
Build one flexible visual language—from pack hierarchy and colour to campaign composition—so every customer touchpoint feels related.
03
From idea to system
Identity system · Packaging architecture · Product communication · Social campaign toolkit
The value
Not one isolated visual.
A system made to work.
This project shows how I move between concept, structure and execution—keeping the customer experience and real production needs in the same frame.