Commercial story · 02
Syok Ayam Gepuk
Turning a growing food menu into one clear, appetite-led customer experience across print, counter and screen.
- Sector
- Food & beverage
- Role
- Menu system · Food art direction · In-store experience
- Year
- 2024
01 · The challenge
Customers needed to understand sets, add-ons, drinks and prices quickly in a busy retail setting. The same information also had to adapt to physical menus, digital menu screens and TV content.
02
The design idea
Build the experience around bold price blocks, repeatable set structures and close-up food photography. Orange and red carry heat and appetite; black creates contrast for fast scanning from a distance.
03
From idea to system
Physical menu · Drink menu · Digital menu pair · TV showcase · Food photography · Promotional packages
04 · The system in motion
One idea.
Many formats.
The value
Not one isolated visual.
A system made to work.
This project shows how I move between concept, structure and execution—keeping the customer experience and real production needs in the same frame.